How to get Water Leak Detection Clients

Introduction:

There are approximately 144 million homes. There are 10 million pools in the US. Many homes have irrigation systems. Almost all have water heaters, bathrooms, and kitchens. It’s only a matter of time until every home gets a water leak somewhere. And when they do, that’s where you come in!

You should never have to worry about competition in the leak detection business. There is a disproportionate amount of potential customers vs efficient and precise leak detecting businesses.

What you should be focused on is marketing your service to consistently get those customers to find you. Plus, more importantly, getting wealthy, high paying, and trouble free customers to work with you.

Let’s dive into some marketing expertise and explore different methods we recommend to get great leak detection clients.

Here are 3 Key Areas we recommend to focus on for marketing your Water Leak Detection Business!

Positioning

First let’s address the positioning of your business. This refers to the characteristics that make your business unique.

Your position is critical to getting the most out of all the customer acquisition methods we are going to cover in this article. Using a Tracer Gas Leak Detection Device like SNIFFER430 will allow you to charge more and work with better customers. With this example, our intention is not to promote our product, but to make a very important point. You want to be able to tell you customers that you can find a hidden leak extremely quickly and accurately. You want to be able to virtually guarantee a leak’s location BEFORE you dig for it. Selling a service that is fast, precise, and accurate makes working with you feel more professional and premium.

This puts you in a position where you can charge more because you can deliver the highest quality work. The point is, positioning yourself as a premium service makes you stand out to better quality customers. It makes networking easier, you will be recommended to others more frequently. And you’ll have more money to invest in your business. You’ll see why this is so important as we go through each client acquisition method.

CLICK HERE to learn more about this in our article: The Step By Step Process of Finding a Leak.

Online Marketing

Maybe the most obvious way to get clients is online. To this, there are the key points we want to address.

First is you should have a website with clear explanations of your services, what areas you work in, and how to get in touch with you. This is an opportunity to make you position clear.

For Example:

Your website is not for qualifying yourself to the customer, it’s for getting you the right customers. Your competitor’s websites are probably trying to explain to the customer the different types of leak detection services they offer. This is useless, the customer likely doesn't know exactly what they will need. Your website is there to show visitors who you specialize in helping: Affluent Clients.

This makes it clear to website visitors that you provide a higher quality service. Those who are looking for this will be the ones to call you, and it won’t turn them off when you mention an above average price.

RUN ADS. It’s more simple than you think, you could learn it in a few afternoons. Also, being able to charge more for your service makes it easier to justify a higher cost per customer acquisition (ad spend).

Create Google Search Ads for Leak Detection Services. Make individual campaigns for specific areas within the region you service. For example, don’t make an ad for “Leak Detection Miami, FL”. Instead, make many ads for all the individual areas, towns, and suburbs within the overall city. This will lower your cost as less competitors will be bidding for these key words. Send the traffic to your website.

If you want to be a little more advanced, you can run a simple Facebook/Instagram Retargeting Ad. Create a Custom Audience of Website Visitors. To make the Ad, Use a Lead Generation Campaign Objective, set a low $5/day budget, target your Custom Audience, and make the conversion event “Instant Forms and Messenger”. You will get a list of leads you can reach out to and you will have people reach out to you through FB Messenger.

Make a very simple short video like the one below to run as your FB Retargeting Ad. (Make it about your service, not about our product!)

(TIP: To help you start ranking higher in google we recommend that you find a way to get every single customer to leave you a review on Google or Yelp. Offer them candy in exchange for a review. Over time this will be gold!).

Networking

One of the best ways to get new customers is for old customers or other businesses to send them to you.

If you can deliver on your position as a “Premium Service” and provide an overall enjoyable experience to your clients. Over time you will find that they will recommend your services to their friends and family. (TIP: You can incentivize this by offering your old customers money if they bring you a new customer. But again, this only makes sense if you can charge more for your service.)

But don’t wait for your old customers to bring you new business! Start collaborating with other businesses in your area. Let’s say your company only sells Water Leak Detection, You should look for a plumbing company that you could subcontract to do the actual plumbing repairs. You could also do this for general repairs and services, concrete work, pool work, and larger machinery. It is quite possible to turn a $1000 leak detection job into a $20,000 project. In fact this is exactly how we recommend you operate.

To learn more about this opportunity, check out our article: Get Pluming Repair Jobs With Leak Detection

Here’s a final networking idea: Let Real Estate Agents know about your services.

Real Estate Agents need to perform hydrostatic tests for home buyers. This is a pressure test on sewer and water lines to make sure there are no leaks. Building a relationship with Real Estate Agents compounds in value as they also introduce you to their network of home owners.

In Conclusion

As we conclude our exploration of client acquisition methods, remember this: the market is jam-packed with opportunities. Success won’t come from about stressing over rivals; it's about grabbing those opportunities and maximizing your unique value proposition.

So, picture this: you position yourself as the go-to premium service in your area. You set up a simple but effective online marketing system to bring you leads. You build strong connections that get you bring you referrals. Before you know it, you're pulling in top-notch clients, charging higher rates, and solidifying your space in the leak detection market.

It all starts with choosing the right equipment that lets you deliver fast and accurate results. Using professional Water Leak Detection equipment like SNIFFER430 and LIXENER30 makes it super easy to find the exact position of a water leak. It's a critical point for helping you achieve a premium market position.